Until recently one of the best ways to drive traffic to your website was through
search engine optimization
however in recent years this is becoming more and more difficult and there are
now simpler and often more effective ways to promote your website. In this article
we look at promoting your website using free and affordable website promotion
techniques.
Free website promotion
Admittedly this sounds to good to be true but a lot of the things you can do
to promote your website are essentially free!
- Include your web address on all stationary, letter heads, compliments slips,
business cards, invoices, etc
- Put your web address in all communications including email footers, fax
headers, answer phone and holding messages.
- Encourage staff to discuss and promote the website with clients and customers.
- Include your web address in all marketing materials such as adverts, magazines,
newsletters, etc.
- Build links with other sites.
- Write press releases and articles to submit to other relevant sites.
- Create an e-newsletter that visitors can subscribe to.
- Submission to search engines and online directories. See also search
engine optimization
Affordable website promotion
As well as all the free things you can do to promote your website there are
also a number of affordable website promotion ideas to consider.
One of our favorites that can prove very successful is the use of keyword targeted
advertising on search engines such as Google Ad Words (
) and sponsored links schemes. With these sort of schemes you usually pay per
click. This can be extremely effective if you use highly target keyword combinations.
You can often subscribe to other paid directories and in some cases improve
your listing quality through payment. With all these schemes it is important
that you target sites that are relevant to your target audience.
E-newsletters are a very powerful way to encourage repeat custom when used
correctly. They are fairly easy to setup and usually require little development
work however it is important that you manage your list appropriately and do
not spam customers.
Conclusion
Effective website promotion has changed over the years, however, the key to
success is not costly or complex and there are plenty of free and affordable
website promotion techniques that you can utilize to drive traffic to your site.
Useful links
Below are some useful links and further reading to help you with search engine
optimization.
